Shape the Future with DAHON

About the role:
DAHON is recruiting experienced dealers across Australia and New Zealand to expand our local retail presence. As a DAHON authorized dealer you will sell and service our bicycles (folding bikes, e-bikes, parts and accessories), manage in-store and online sales, and deliver customer service and aftercare locally. This is a long-term commercial partnership for dealers committed to quality, customer experience, and growth.

Dealer Responsibilities

1. Sell DAHON products through your physical stores and/or online channels.
2. Provide knowledgeable pre-sale advice, demo rides, and post-sale service/maintenance.
3. Manage local inventory, merchandising, pricing and point-of-sale operations.
4. Handle warranty claims and basic repairs, coordinate with DAHON for technical escalations, supported by DAHON service team.
5. Execute local marketing and promotional activities (in-store events, social media, local ads), supported by DAHON marketing team.
6. Share market feedback, sales data, and competitor insights to support joint growth plans.
7. Ensure compliance with local regulations, certifications and product handling requirements.

Ideal Dealer Profile

1. Established retail presence in bicycles, e-bikes, or mobility products.
2. Proven retail sales performance and local customer base.
3. Trained technicians or access to qualified service personnel.
4. Capability to display demo units and conduct test rides.
5. Reliable inventory and order management processes.
6. Sound financial standing and commitment to a multi-year partnership.
7. Familiarity with local consumer protection and warranty laws.

What we provide:

1. Authorized dealer status and use of DAHON branding and POS materials.
2. Attractive dealer pricing, margin structures and volume incentives.
3. Marketing support: local campaign assets, co-op funding, and PR/exhibition opportunities.
4. Product training, technical support and dealer-only resources.
5. Access to DAHON’s full product range and next-generation models.
6. Structured warranty administration and spare-parts supply.

If you are interested, please visit au.dahon.com or contact us at cst@dahon.com.

About the role:

DAHON is seeking a highly experienced, self-motivated Independent Sales Representatives to manage and grow retail partnerships in Australia and New Zealand. Ideal for someone with an existing portfolio in the cycling or outdoor sports industry and established relationships with Independent Bicycle Dealers (IBDs). The right candidate will be deeply passionate about cycling, driven to grow sales, and capable of working autonomously.

Working with our retailers, you will represent DAHON to introduce our bicycles ( folding bikes, e-bikes, etc.) to consumers and managing your market with support from our distributors and local agents. This is a long-term partnership for individuals committed to quality, innovation, and growth.

Key Responsibilities:

•Territory Management:
Develop and maintain strong relationships with retail partners to drive growth of DAHON Bicycle Group brands. 
•Sales Growth:
Meet or exceed territory sales targets; deliver regular performance reports to International Sales Director.
•Product Knowledge Education:
Act as a technical resource, matching DAHON products to retailers and consumers’ needs, ensuring proper use and representation. 
•Retailer Support:
Facilitate in-store product training, merchandising support, and promotions in coordination with DAHON teams.
•Event Participation:
Represent DAHON at key regional events, trade shows, and shop visits to increase visibility and strengthen dealer relationships. 
•Market Feedback:
Provide timely insights on market trends, competitor activity, and customer needs.

Ideal Sales Representative Profile:

1. Minimum 3+ years as an independent rep or contractor in the cycling industry. 
2. Strong, existing network of IBDs and / or bike dealers.
3. Proven track record of growing territory sales and managing multiple accounts. 
4. Excellent communication, organizational, and presentation skills. 
5. Ability to travel extensively within the territory. 
6. Preferably reside in Melbourne, the responsibility will cover the entire Australia and New Zealand
   

What we provide:

1. Competitive salary and sales commission
2. Marketing support, including exhibition opportunities and consumer campaigns
3. Access to DAHON’s full product lineup and innovation resources

Partnership with a globally trusted brand If you are interested, please visit https://au.dahon.com or contact us at contact@dahon.com.